While there is no easy route to success on social media, one possible cheat code is to follow and practice the latest trends across thee mediums. Here is a compilation of seven of them that every marketer should be mindful of.Show
It’s been only three years for Sociapa to partner its clients. However, the preparation has been going for over a decade. It’s our collective experience in the industry that led us to venture on our own. One of the key motivators has been our belief to do things differently.Show
All brands and marketers are thinking of new ways to find and attract their ideal audience. But in a fast-paced and ever-evolving digital marketing landscape, it’s getting difficult to reach the ‘right’ people and get the desired results. From the many marketing methods, AI or Artificial intelligence, is already transforming the face of marketing.Show
Taglines are all about brand communication that has the right touch of meaning, emotion and wittiness. It should stick to the mind and should have a brilliant recall value, so that even after decades the audience can still feel connected to the brand through the taglines.Show
With the changing time, Marketing has moved on from traditional billboards & brochures to Television Ads to the more creative and measurable form in 21st century which is Digital Marketing. Even though it was a slow transition, but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing to Digital Marketing.Show
Twitter advertising is an opportunity for a brand to promote their products and reach new users who might be interested in what a brand offers, and recently with an effort to provide more clarity around its various ad offerings and with an idea to make it much easier for brands to find the right promotional options. Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. As explained by Twitter: “After an extensive discovery and research process, we have recategorized and rebranded our entire ad suite. We have gone from 22+ individual ad formatShow
Has this ever happened to you, that you leave home with a definite purpose of buying a particular product but eventually end up buying something entirely different?
Or you must have definitely seen a kid craving and yearning to buy a particular toy just because it’s packed in a big colourful box. This is how good packaging can bring a huge impact on your business and brand positioning. The package itself can invoke an impulsive urge in people to buy the product even if they don’t have an immediate requirement.Show
When in face-to-face conversations, we always keep making further and further enquiries until we get our response and there is no denying to the fact that we would get super confused, or angry if it were not accessible. With an updated world of instant communications, it seems that we have come to expect that the general immediacy and access to information afforded to us by our technology, should be reflected in our online social communication, just as it would be when face-to-face.Show
Brand Evolution is a development that serves a purpose how brands grow and perform over the time. The brands might represent the shifting of technologies, audiences, brand voice, logo etc. It's a little step to keep in mind the feedback of customers, the new design trend, market analysis, and internal revolution. This evolution helps the brand to stay connected with the audience in the real time.Show
Having an online presence allows you to pursue an online persona that reflects your professional skills, creation and values by sharing concrete content. It's important to conduct yourself online because over 4.5 billion people are using social media worldwide. In social media you can create, react and share things publicly. Building a professional brand on social media allows you to boost strong connections and increase engagement with the customers.Show
An “INFLUENCER” is today defined as anyone with a large social media following and the ability to 'influence' their followers. Gone is the era when only celebrities were once called influencers. Even if celebrities continue to play a role, a 'influencer' A celebrity's post may reach a big number of people, but they may or may not be interested in your company. Influencers that share your values and exemplify your brand can be more useful to work with because it's better to reach a smaller group of individuals who are more inclined to buy your goods or engage with your brand than thousands of people who don't.Show
If you are not using Social Media Holidays in your marketing plan, you’re surely not doing it the right way. Social media holidays are very important in order to build communities & awareness about social causes & happenings all over the world.Show
The marketplace is like an ocean and every layer has got its various aspects and breathability, it depends on the marketer how far they can go and how deep they can dive into.
The topic which we are going to talk about is pretty much have been covered by most of the bloggers and associations, but here we are willing to find out the real deal of digital marketing over traditional marketing and the reasons behind it.Show