marketing Era

The marketplace is like an ocean and every layer has got its various aspects and breathability, it depends on the marketer how far they can go and how deep they can dive into.

The topic which we are going to talk about is pretty much have been covered by most of the bloggers and associations, but here we are willing to find out the real deal of digital marketing over traditional marketing and the reasons behind it.

First of all, let get know about digital marketing, Digital marketing also known as online marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

The Types of Digital Marketing
1. Search Engine Optimization (SEO)

The most important elements to consider when optimizing a web page includes-

  1. Quality of content
  2. Level of user engagement Mobile-friendliness
  3. Number and quality of inbound links
2. Content Marketing

SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience. As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.

Content marketing matters, and there are plenty of stats to prove it: 84% of consumers expect companies to produce entertaining and helpful content experiences 62% of companies that have at least 5,000 employees produce content daily, 92% of marketers believe that their company values content as an important asset

3. Social Media Marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participations, it got popular to way of getting immediate reactions and attentions. It's the most popular content medium for B2C marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year. Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

4. Pay Per Click Marketing

Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it. An algorithm prioritizes each available ad based on a number of factors, including:

  1. Ad quality Keyword relevance
  2. Landing page quality Bid amount
5. Affiliate Marketing

Affiliate marketing lets someone make money by promoting another person's business. You could be either the promoter or the business that works with the promoter, but the process is the same in either case.

6. Native Advertising

Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. Native advertising was created in reaction to the cynicism of today's consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.

7. Marketing Automation

Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. According to statistics, 90% of US consumers find personalization either “very” or “somewhat” appealing 81% of consumers would like the brands they engage with to understand them better 77% of companies believe in the value of real-time personalization, yet 60% struggle with it.

8. Email Marketing

The concept of email marketing is simple, you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following benefits:

  1. Broad demographic reach
  2. Cost effective
  3. Quantifiable results
  4. Easier Personalization
  5. More connections with customers
  6. Easy in getting reactions
  7. Easy and convenient conversion
9. Traditional Marketing

With the rise of social media, traditional marketing is often undervalued by marketers. However, traditional marketing still very much has a place in a consumer’s day to day life. If you have the budget to share your campaigns in magazines and prime time TV, your money could be well spent Traditional marketing channels include: Outdoor (Billboards, bus/taxi wraps, posters etc.) Broadcasting (TV, Radio etc.) Print (Magazines, newspapers etc.) Direct Mail (catalogues etc.) Telemarketing (Phone, text message) Window display and sign

Although traditional marketing has been eclipsed by digital marketing in many industries, it is still effective in boosting your brand. In addition, traditional marketing presents opportunities to reach a large audience in ways that digital marketing cannot. Let’s take a closer look at the advantages of traditional marketing.


  1. Better reach with depth
  2. Connecting feasibility with local audiences
  3. Promotional advantages- long lasting impact, flamboyant, one-time cost efficiency.
  4. Establishes credibility
  5. Reaching more diverse audiences
  6. Any day print leaves more impact scientifically than digital.

If you also are someone keenly looking for a good marketing strategy, HURRY UP & connect with us today!