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Digital Marketing

  1. Search engine optimization
  2. PPC (Pay Per Click)
  3. Affiliate marketing

Almost every company and organization have been broadening their sphere from traditional offline strategies to modern digital strategies. From ecommerce to customer service, CRMs to sales generation, businesses of all kinds are expecting to respond to the way business is being done in the past days and beyond. Whether to respond quickly or future proof for your business in the long run, we will guide you on how digital marketing drives a significantly higher return on investment (ROI) in the digital world. At Sociapa, we're assisting our clients, adapting to the changing business sector and new practices. Discover how we can carefully help you to change your business strategies.

Here are a few specializations within digital marketing i.e

Search Engine Optimization

Search Engine Optimization or SEO, is technically a marketing tool rather than a type of advertising in itself. The "Art and science" portion of SEO is the thing that's most significant. Search engine optimization expects you to explore and research distinctive contributing variables to accomplish the most noteworthy ranking. The main components to consider when advancing a website page include:

  1. Quality of content
  2. Mobile-friendly
  3. Level of user engagement
  4. Quality and number of inbound links

At sociapa we are here to monitor your page’s performance, including guideline and positioning in SEO.

Pay Per Click Marketing

Pay per click, or PPC, is posting an advertisement on a platform and paying each time someone taps on it. How and when individuals see your advertisement is a bit more complicated. An algorithm focuses on each accessible advertisement dependent on various elements, including:

  1. Advertisement quality
  2. Landing page quality
  3. Keyword relevance
  4. Bidding amount

Each PPC campaign has at least 1 objective activity that viewers are meant to complete after clicking an advertisement. These activities are known as conversions, and they can be value-based or non-conditional. At sociapa we target conversion and track them via chosen platform to see how the campaign is performing.

Affiliate Marketing

Affiliate marketing allows someone to make money by promoting someone else's business. You could be either the advertiser or the business who works with the promoters, yet the process is the same in every case. Some affiliate marketers decide to survey the results of only 1 organization, maybe on a blog or other third-party site. Others have associations with numerous dealers.

Assuming you're a retailer and you decide to work directly with subsidiaries, we at sociapa do make a connection with the potential promoters. We also provide affiliates with the tools that include incentives for great results as well as marketing support.

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