Evolution of Big Brands

Brand Evolution is a development that serves a purpose how brands grow and perform over the time. The brands might represent the shifting of technologies, audiences, brand voice, logo etc. It's a little step to keep in mind the feedback of customers, the new design trend, market analysis, and internal revolution. This evolution helps the brand to stay connected with the audience in the real time.

Here are the case studies of famous big brands and their long run growth journey.

McDonald’s is the largest fast-food chain, which is known for burgers, fries, beverages etc. In 1950 Ray Kroc turned 3 restaurants into two hundred franchises. Over the periods, the brand has evolved in logos with the letter “M”. In the early 2000s, the successful slogan “I’m Lovin it” was sung by Justin Timberlake. They did a massive hit in the commercial ads. The renowned happy meals were introduced in 1979. Despite all these activities the brand evolves with various campaigns, food sales, transparency, introduction of new beverages, happy meals with surprising goodies.


Microsoft is a world-renowned online computer service brand. In 1975, Bill Gates and Paul Allen together made the first Microsoft disco style logo with a computer language program. In the 80s, Microsoft logo was designed with heavy metal “O” striped logo and was seen across the brand and became a loyal brand icon. The font italicized Helvetica was there for almost 25 years. In the early 2000s, the brand positioned themselves as a leader in online business services. In 2012 they rebranded and made four colored squares logo and consistent typeface with modern communication.


Kodak is a global technology brand providing products and services and has a strong brand identity since 1888. George Eastman the founder of kodak introduced the slogan “ You press the button. we do the rest”. The brand evolves the campaign ads through billboards, magazines and guerilla marketing. In the 1980s the brand created “Kodak Moments” and now it is defined as “an occasion suitable for memorializing with a photograph” in the Oxford English Dictionary. In the 1990s the brand was known for creating “kodak Moments”. In 2012 declared bankruptcy but the brand revived back in 2016 with a nostalgic touch look. The letter “K” logo is used 1971-2006 and has trademarked yellow and red company’s visual identity. They recently released a clothing line with retro prints on analog fashion for a new generation.


Netflix is an online streaming service. It offers a wide variety of shows, movies, documentaries, animation etc. In 1998 Netflix came as an ecommerce rent by mail DVD platform and now the company has switched to a service platform. Netflix holds the first position in the market as a subscription service. The brand shows rapid growth and partnerships with electronic companies with various devices. Netflix had more than twenty million subscribers in 2010. After a while Netflix released its first original series and focused on streaming and became the first position to produce popular content. Now It has a strong brand voice and identity and is recognized by single letter “N” and has more than 180 million subscribers all over the world.

From the above case studies, we understood that branding is a secret weapon for the success of the companies and brands, which makes them stand out from the competitors. There should be consistency in the brand voice and brand identity which helps to grow and build the business. It also involves customer experience, company’s philosophy, and brand positioning.