Twitter’s Advertising Product Suite- Recategorized and Rebranded

Twitter’s Advertising Product Suite- Recategorized and Rebranded

Twitter advertising is an opportunity for a brand to promote their products and reach new users who might be interested in what a brand offers, and recently with an effort to provide more clarity around its various ad offerings and with an idea to make it much easier for brands to find the right promotional options. Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. As explained by Twitter: “After an extensive discovery and research process, we have recategorized and rebranded our entire ad suite. We have gone from 22+ individual ad format

names to just 5 advertising categories with a corresponding suite of features that can be applied across them.” This re-branding of ads on twitter only aims for clarity, as we see that it doesn’t provide any new ad options or other super-advanced promotional tools. 

The new Twitter ad categories are-

1. Promoted Ads

These formats can feature images, videos, and various ad features. They can be used in multiple ways across each stage of the marketing funnel.

2. Follower Ads

This format can be used to promote an account to a targeted audience to build awareness and attract new followers.

3. Twitter Amplify

With Twitter Amplify advertisers can align their ads with premium video content from the most relevant publishers.

4. Twitter Takeover

This category includes the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tab.

5. Twitter Live

With Twitter Live, advertisers can broadcast their biggest moments to the world, and allow an audience to join in real-time.

The simplification makes it much easier to remember all the options available for Twitter ads.

This clarity on what twitter offers in each category, makes it easier for advertisers to understand the best available options on how to reach the twitter audience and for their

overall approach as a brand. The update also includes a revamped experience of setting up with a pre-roll ad campaigns along with the launch of the tool, the basic objective is to make publisher pairing selection easier and more intuitive. Advertisers will now have the access to a full library of publisher’s content category offerings. Twitter confirms that over the coming months, it will be phasing in with all these changes.