Introducing
Search Engine Optimisation Get your website to the top of the search results with Sociapa’s best-practice SEO solutions.
How Does SEO Work?
Search Engine Optimisation (SEO) is a reflection of how your business conducts itself online.
It focuses on how easily search engines such as Google can read and then rank your website. To do this takes quality content, effective link building and advanced technical expertise to get the best results.
Sociapa has found the best long-term approach for the ever-changing SEO landscape, is to give search engines what they want. This includes useful, easily accessible information that your potential customers are looking for.
At Sociapa, SEO is considered a multi-faceted and multi-disciplined service with utilises a significant portion of your business. A customised, long-term approach is delivered for every client based on their needs.
What to consider when implementing SEO Utilising SEO on your website can be a long and challenging process, however the rewards gained from increased exposure have a lasting effect on your business. Modern SEO is about collaborating with your agency and web developer for the long term and working together to achieve great results. It’s worth considering the following points when doing SEO.
- Relevant useful content is a large factor for SEO success.
- Is there anyone with your company who can help produce useful content for the site?
- Do you have offline content that could be used online?
- SEO is a long term process. When do you need results by?
- There are no short cuts (that last).
- Your goals for SEO. Are they to increase traffic, sales, enquiries or visibility of your brand?
- Results across many search terms is often better than ranking number one for a single search term.
- Do you currently work with a PR agency that can help promote your content?
- If you’re running a 3 month campaign, there could be better digital marketing solutions Sociapa can help you with.
- Are you planning on redesigning your website? If so, the SEO from the old site will need migrating.
Our SEO Services & Approach Sociapa approaches SEO differently to many others. We break SEO down into 7 main areas. After reviewing your company we put together a selection of the 7 areas, based on where your website is now and where it needs to be.
SEO Migrations
Whether you are creating a brand new website or moving your current website to a new platform or domain, SEO migration is essential. Our SEO migration services, including:
- A custom SEO migration plan based on your current traffic value, risk level and unique website needs.
- Risk management consulting on strategies and best practice to prevent the loss of organic traffic and keyword rankings.
- Ensuring all pages are correctly redirected to prevent broken links and missing content.
- Consultants available all day on launch day to swiftly identify and correct any technical SEO problems that occur when the site goes live.
- Post launch SEO audit to ensure all areas of the migration have gone smoothly & future planning post migration to help you identify and develop ongoing strategy to drive organic growth to your new website.
Market Research
By conducting market research, our team will help you see the full picture and identify any opportunities to increase your website’s visibility online.
When you’re searching for something on Google (or another search engine), you will type in a series of words. We look at which keyword topics to target, how competitive they are and how many people are searching for them.
- How you compare to your direct competitors and industry benchmarks
- Analysis and insights into how your current website visitors are using your site
- Identification and research into potential search engine ranking penalties for your site.
Technical SEO
Making it as easy as possible for Search Engines to understand your website:
- Identifying and resolving technical SEO issues
- Optimising specific pages
- Managing the process when a website is redesigned to retain SEO value
- Recovering from Google penalties
- Setting up tracking
Content
Search engines favour websites that publish relevant useful content that potential customers are looking for. Depending on your business, we use a varity of different techniques to help you achieve this.
- Content strategies
- Specific content ideas
- Content research
- Content production from articles to fully designed interactive content pieces
- Refreshing existing content
- Publishing on your website
Links & Promotion
The websites that link directly to yours have a significant impact on how well your website performs in search engines. Sociapa uses a variety of techniques to encourage relevent sites to link to yours. We can also help attract as much attention to content on your website, if that’s what your goal is.
- Links from relevent sites
- Highlight link opportunities
- Leverage relevent content to attract links
- Promoting your content on websites your target audience visits
SEOcial
Working with you to ensure your brand presence across social media websites, such as Facebook, Google Map Listings and Review websites, is consistent and encourages positive engagement with your customers.
- Setting up social media accounts
- Google My Business setup and optimisation
- Advice on how to interact with customers on social sites
- Helping your organisation develop relationships with other complementary websites
Conversion Rate Optimisation
The websites that link directly to yours have a significant impact on how well your website performs in search engines. Sociapa uses a variety of techniques to encourage relevant sites to link to yours. We can also help attract as much attention to content on your website, if that’s what your goal is.
- Links from relevent sites
- Highlight link opportunities
- Leverage relevent content to attract links
- Promoting your content on websites your target audience visits