Creative design is computer generated imagery and digital animation created to visualize a potential product. The creative design includes designs that are unique, effective and memorable. It involves going out of your way to make it unique. It can involve a handmade custom font, drawing a logo or making different iconography to help your client stand out in their industry.
Creative design is not only about visual design. Visual design is an important element in creative design but is only one element. The creative design also depends on the effective use of words and representing action and motion.
The creative design gets the attention of your customers. It shows things in a brand new way.
Creative design tells a story.
It helps customers understand what they need. Customers could discover how they can choose a better option to meet that need.