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influence

10 Great Taglines of all time

Taglines are all about brand communication that has the right touch of meaning, emotion and wittiness. It should stick to the mind and should have a brilliant recall value, so that even after decades the audience can still feel connected to the brand through the taglines.

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10 Best Video Campaigns Of The Decade

With the changing time, Marketing has moved on from traditional billboards & brochures to Television Ads to the more creative and measurable form in 21st century which is Digital Marketing. Even though it was a slow transition, but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing to Digital Marketing.

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influence

Twitter’s Advertising Product Suite- Recategorized & Rebranded

Twitter advertising is an opportunity for a brand to promote their products and reach new users who might be interested in what a brand offers, and recently with an effort to provide more clarity around its various ad offerings and with an idea to make it much easier for brands to find the right promotional options. Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. As explained by Twitter: “After an extensive discovery and research process, we have recategorized and rebranded our entire ad suite. We have gone from 22+ individual ad format

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How Packaging can influence your market position

Has this ever happened to you, that you leave home with a definite purpose of buying a particular product but eventually end up buying something entirely different?

Or you must have definitely seen a kid craving and yearning to buy a particular toy just because it’s packed in a big colourful box. This is how good packaging can bring a huge impact on your business and brand positioning. The package itself can invoke an impulsive urge in people to buy the product even if they don’t have an immediate requirement.

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ormBlog

ORM as an Integral Part of Your Digital Marketing Strategy

When in face-to-face conversations, we always keep making further and further enquiries until we get our response and there is no denying to the fact that we would get super confused, or angry if it were not accessible. With an updated world of instant communications, it seems that we have come to expect that the general immediacy and access to information afforded to us by our technology, should be reflected in our online social communication, just as it would be when face-to-face.

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